Africa Clockwise is the name of the epic journey stand-up comedian Mark Sampson, writer Sam Pearce and their children Ruby and Zola are undertaking around the circumference of the continent in their Big Green Truck, fuelled by recycled waste vegetable oil and solar power.
We want to inspire others to:
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- Travel Africa
- Think Green
- Seize the Day
With our ecological clock ticking, the Sampsons are on a mission to investigate how Africa can show the world how to cope with climate change. The journey in the Big Green Truck is ‘clockwise’ – both as a direction, and as an awareness: time now is crucial and we all need to wake up and take proactive steps to prepare for an environmentally compromised future.
Africa Clockwise is also a quest to discover whether it is possible for their kids to live happily without wifi or water on tap – like the majority of the continent’s children. A quest to investigate whether a future without fossil-fuelled luxuries may not be such a bad thing, helping us to focus on quality of life experiences, not quantity of possessions.
Our positive stories aim to challenge clichéd images of the ‘overwhelming doom of global warming’ and ‘the dark continent’ and to hold hands out across Africa, spreading a message of connection and mutual support.